Commenting on the Government's proposals to ban junk food advertising, Andrew Allison, Head of Campaigns of The Freedom Association, said:
"It is disappointing that Boris Johnson, who has always been regarded as a libertarian on these issues, is proposing banning adverts for what the Government regards as unhealthy food.
"These measures will not work. Government interventions like this never do, but they will have unintended consequences. Those who work in the advertising industry and work for commercial broadcasters could lose their jobs as a result of reduced revenue.
"The Government should ditch these proposals before it's too late."