The House of Commons Science and Technology Committee held another hearing this morning as part of its investigation into e-cigarettes. (Click here to read the evidence we submitted to the committee) The witnesses in the first session were Dr Ian Jones, Vice President, Reduced-Risk Products, Japan Tobacco International; Dr Chris Proctor, Chief Scientific Officer, British American Tobacco; Dr Moira Gilchrist, Vice President, Scientific and Public Communications, Philip Morris Limited; and Dr Grant O’Connell, Regulatory and Scientific Affairs, Fontem Ventures. 

All four witnesses were excellent. They gave open answers, exactly what the committee wanted. I won't go through everything that was said as you can watch it here. Instead I will quickly focus on a comment Dr. Gilchrist made on advertising restrictions imposed on the industry in the EU's Tobacco Products Directive (TPD).