Meet the Team

Simon Richards – Chief Executive

Simon-Richards.jpgSimon became a Member of The Freedom Association in 1976, when he was a school student. In 2002 he was appointed Editor of TFA’s magazine, Freedom Today, and, from 2004, also ran its web sites. He was made Director of TFA in 2008 and Chief Executive in 2014.

With Mark Wallace and Christopher Gill, Simon set up the Better Off Out campaign in 2006. He introduced Free Spirits events, to put the freedom message to young people, in 2007, and started setting up Freedom Societies at universities from 2008, when he also devised the first Freedom Zone, on the Conservative Party Conference Fringe. In 2014 he came up with The Freedom Festival, which proved so successful that it has now become an annual event, with the next one taking place in Bournemouth in March 2018.

Born in Llandaff, Cardiff, Simon read History at King’s College, London, where he was Chairman of the Conservative Association, a sabbatical student union officer and National Vice-Chairman of the Federation of Conservative Students. Simon has worked in retailing and marketing, in both private and public sectors. Based in Cheltenham, Gloucestershire, he enjoys having one foot in the Westminster Village and the other firmly planted in the real world beyond. Simon describes himself as a Thatcherite, with a strong belief in individual freedom and tolerance.

He tweets at @SimplySimonTFA.


Rory Broomfield
 – Director

Rory-Broomfield-250x250.jpgRory Broomfield is Director of The Freedom Association and the Better Off Out campaign. He appears regularly on a range of domestic and international media outlets and has written a number of books including his latest, co-authored with Iain Murray, Cutting the Gordian Knot: A Roadmap for British Exit from the European Union. Before joining The Freedom Association, Rory has previously worked in the City of London and in Westminster for a number of Members of Parliament, including the current Prime Minister, Theresa May; the current Chairman of the 1922 Committee, Sir Graham Brady; and former MP for Aldridge-Brownhills, Sir Richard Shepherd.

Rory is both a British and Swiss citizen and has previously been a Director and Board Member of the United Nations Association – UK. He holds a First Class degree in Politics from the University of York along with Master degrees from both City University London and Warwick Business School. In November 2014, Rory also completed the Think Tank MBA in America, an intensive training course offered by the Atlas Network.

He tweets at @RoryBroomfield.


Andrew Allison MCIJ – Head of Campaigns

Allison-ALlison-profile1.jpgAndrew joined The Freedom Association as Campaign Manager in February 2014, having previously been National Grassroots Coordinator at the TaxPayers’ Alliance, where he oversaw a large increase in grassroots campaigning. He was promoted to Head of Campaigns in January 2015.

Born and raised in Co. Durham, Andrew has been interested in all things political from an early age, and first campaigned in the 1987 General Election. In October 2013, a report he authored revealed the alarming number of councils in Yorkshire and Lincolnshire who were preventing members of the public recording and reporting at council meetings. The report was cited by Eric Pickles, Secretary of State for Communities and Local Government, which then led to a change in the law.

He now lives near Beverley in East Yorkshire and, prior to becoming a full-time political campaigner, he ran his own driving school business for over ten years.

He tweets at @Andrew_Allison.